The article discusses the challenges faced by soccer fans trying to purchase tickets for the 2026 Men’s World Cup, which will be held in the U.S., Mexico, and Canada. The author describes the complex and expensive ticketing process managed by FIFA, involving lotteries, presales limited to Visa cardholders, and costly hospitality packages. Despite winning a lottery, the author decided against buying tickets due to high costs and logistical challenges. The article highlights the difficulties for average fans to attend the event and reflects on FIFA’s ticketing strategy, questioning its fairness and efficiency. The author, who has written a book on economic principles, considers whether high prices are a necessary method for allocating scarce resources.
QUESTION: How might the complexity and cost of World Cup ticket sales impact the accessibility and inclusivity of the event for future generations?
Is there a more fair way to sell World Cup tickets?
