Tina Turner’s name, image, likeness and most music catalog rights acquired by Pophouse

Pophouse Entertainment, a Swedish company co-founded by ABBA’s Björn Ulvaeus, has acquired the rights to Tina Turner’s name, image, and most of her music catalog from BMG. Known for creating digital avatars and immersive experiences, Pophouse aims to honor Turner’s legacy by potentially recreating her iconic stage presence. Although financial details and specific plans were not disclosed, Pophouse CEO Jessica Koravos emphasized the importance of preserving Turner’s influence in music and culture. Turner, who passed away in 2023, was a legendary artist with 12 Grammy Awards and over 150 million records sold. The deal discussions began after her death, with BMG retaining a portion of her catalog. Pophouse has previously worked on similar projects with bands like Kiss and ABBA, using advanced technology to create digital performances. QUESTION: How might the use of digital avatars and technology in music impact the way future generations experience live performances?