Embedding purpose in products and services can give companies a competitive edge over those that don’t. In recent business discussions, the topics of “sustainability” and “ESG” (Environmental, Social, and Governance) often receive skepticism. Once popular among investors, boards, and marketers, these concepts have become politicized and deprioritized, leading many companies to quietly set them aside. Despite this trend, businesses that integrate meaningful purpose into their offerings tend to perform better. This suggests that while sustainability may not be the buzzword it once was, its underlying principles still hold significant value for companies aiming to succeed in today’s market.
QUESTION: How might the shift away from prioritizing sustainability and ESG impact the future job market for your generation?
Sustainability is dead—long live purpose
