AI is changing the way we search for information, but it hasn’t eliminated the importance of good journalism. The real potential for news organizations might be in what they do after a story is initially reported. Many in the media industry are worried about a “zero-click” future, where AI chatbots and search engines summarize content for users, leading to fewer visits to the original websites. This concern is backed by data from Chartbeat, which shows that global publisher traffic from Google decreased by one-third last year, with smaller publications suffering the most. This shift highlights the need for publishers to adapt and find new ways to engage audiences beyond the initial news break.
QUESTION: How might the rise of AI-driven search engines change the way you consume news and information in the future?
Why breaking news still wins in the age of AI
