McDonald’s to start selling refreshers and crafted sodas nationwide in May

McDonald’s is set to expand its beverage menu by introducing “refreshers” and “crafted sodas” starting in May, with plans to add energy drinks later in the year. This move aims to capitalize on the popularity of its drinks, such as the Hi-C Orange Lavaburst and “Spicy Sprite,” and to compete with other beverage giants like Starbucks and Dutch Bros by offering more affordable options. The new lineup will include drinks like Dirty Dr Pepper and Mango Pineapple Refresher. This expansion follows the closure of McDonald’s beverage-focused chain, CosMc’s, and is part of the company’s strategy to attract younger consumers, particularly Gen Z, who have shown a growing interest in innovative drink options. QUESTION: How might McDonald’s new beverage offerings influence the choices and preferences of young consumers in the fast-food industry?