Adam McKay’s new movie offers a glimpse at advertising’s final frontier: your dreams

You Need This” is a documentary that delves into the pervasive nature of consumerism, produced by Adam McKay and directed by Ryan Andrej Lough, with insights from scientist Adam Haar Horowitz. The film explores the relentless efforts of brands to capture consumer attention, highlighting how companies are now targeting even the most personal spaces, such as our dreams, to market their products. This documentary sheds light on the extent to which corporations will go to infiltrate every aspect of our lives, emphasizing the challenges individuals face in finding respite from the constant barrage of advertisements. By examining these aggressive marketing strategies, “You Need This” raises important questions about the impact of consumerism on personal privacy and mental well-being. QUESTION: How might the intrusion of consumerism into personal spaces, like dreams, affect the way future generations perceive privacy and autonomy?