Walmart’s largest private label rebrands—and goes full ‘shoppy shop’

Walmart is addressing a gap in consumer perception regarding the quality and appearance of its Great Value products, which include items like chicken nuggets and paper towels. Launched in 1993, Great Value is Walmart’s largest private label and is found in 9 out of 10 American households, making it the largest consumer packaged goods brand in the U.S., surpassing even Coca-Cola and Pampers. The retail giant is working to enhance the packaging of its 10,000 Great Value products to better reflect their quality, aiming to improve consumer sentiment and maintain its dominant market position. QUESTION: How might improving the packaging of Great Value products influence consumer trust and brand loyalty in the long term?