Online spam and scams have become more sophisticated with the rise of artificial intelligence (AI). While scammers use AI to create deceptive ads, tech companies like Google are using AI to combat these threats. Google’s AI system, Gemini, has been effective in identifying and blocking over 99% of harmful ads before they reach users. In 2025, Google removed more than 8.3 billion ads, including those linked to scams, and suspended over 4 million advertiser accounts. The company employs thousands to enforce ad policies and uses AI to quickly analyze ad content, reducing incorrect suspensions by 80%. This technology helps Google maintain its position in digital advertising, though Meta is predicted to surpass it by 2026. Google’s efforts highlight the ongoing battle between AI-driven scams and AI-powered defenses.
QUESTION: How might the increasing use of AI in both creating and combating online scams impact the way we interact with digital content in the future?
AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back
