New era as Apple names new boss to replace Tim Cook after 15 years

Apple has announced that John Ternus will become its new chief executive, succeeding Tim Cook, who is stepping down after 15 years at the helm. Ternus, who has been with Apple for 25 years and currently leads hardware engineering, will assume his new role on September 1. Cook, who became CEO in 2011 following Steve Jobs’ resignation, will transition to executive chairman and assist with the leadership change. Under Cook’s leadership, Apple became the first public company valued at $1 trillion and is now worth $4 trillion. Ternus, praised by Cook as a visionary leader, has been involved in the development of major Apple products, including the iPad, iPhone, AirPods, and Apple Watch. His appointment signals a potential shift towards innovation, addressing criticisms that Apple’s product line has stagnated. Analysts suggest Ternus’s leadership could help Apple find its next major growth engine beyond the iPhone. QUESTION: How might John Ternus’s background in hardware engineering influence the future direction of Apple’s product development?