In the business world, asking “why” questions can often lead to defensiveness rather than insight. This contrasts with the artistic approach, where questioning is a fundamental part of the process. Artists frequently ask “why” to challenge conventions and fuel creative thinking. This relentless inquiry helps them explore new ideas and push boundaries. In business, however, the focus tends to be on finding answers rather than asking questions. Understanding this difference can help organizations apply artistic thinking to foster innovation and creativity.
QUESTION: How might adopting an artistic approach to questioning change the way businesses solve problems?
Why you should stop asking ‘why’ at work
