The wearable breast pump market has become increasingly competitive, with numerous new products introduced over the past three years. These devices are often marketed as having more advanced features than their predecessors, such as night lights, stronger suction, electric charging cases, and built-in massagers and heaters. However, many of these features seem to be designed without a deep understanding of the actual needs and experiences of breastfeeding mothers. This disconnect highlights the difference between merely studying users and truly understanding and empathizing with them. The design of these products often lacks consideration of women’s anatomy and the scientific research on breast milk production, suggesting that the creators may not have firsthand experience or comprehensive knowledge of the challenges faced by nursing mothers.
QUESTION: How might the design and functionality of wearable breast pumps improve if more developers had personal experience with breastfeeding or consulted extensively with those who do?
Stop building breast pumps to impress investors. Start building them to impress women
