Celebrities like Taylor Swift are setting the guardrails for the AI age 

Taylor Swift has taken steps to protect herself from the potential misuse of artificial intelligence by filing new trademark applications. These filings aim to safeguard the unique qualities of her voice, known as a “sound mark,” against AI-enabled impersonations. While Swift already owns numerous trademarks, this move highlights a growing concern among celebrities about the impact of AI on their personal brands and identities. The issue raises questions about how individuals without the resources of a celebrity can protect themselves from similar threats posed by AI technology. QUESTION: How might the increasing use of AI in creating digital impersonations impact the way we perceive authenticity in media and entertainment?