Gen Z reports early cognitive decline. Here’s what to know about the brain rot epidemic—and what to do about it

A 2025 study from Yale highlights a concerning rise in cognitive issues among Generation Z, which could pose a $1.3 trillion threat to the global economy. Adam de Havenon, an associate professor of neurology at the Yale School of Medicine, notes that memory and thinking challenges have become a significant health concern for U.S. adults. This increase in cognitive problems among young people could have far-reaching implications, affecting productivity and economic stability. The study suggests that addressing these issues will require innovative solutions, potentially involving advancements in healthcare, education, and technology to support cognitive health and mitigate economic risks. QUESTION: How might the increase in cognitive issues among Gen Z impact their future career opportunities and lifestyle choices? 

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