Bill Cowher, a former NFL coach and current analyst for “The NFL Today” on CBS, appeared on “CBS Mornings” to discuss the upcoming NFL season’s key matchups, including international games. Cowher highlighted the excitement surrounding these games, which bring the NFL to a global audience and showcase the sport’s growing international appeal. He emphasized the strategic importance of these matchups for teams, as they often involve travel and adaptation to different environments, which can impact performance. Cowher also touched on the significance of these games for fans worldwide, offering them a chance to experience the NFL live. The discussion provided insights into how the league is expanding its reach and engaging with a broader audience, reflecting the NFL’s efforts to grow its brand globally.
QUESTION: How might the increasing number of international NFL games influence the sport’s popularity and cultural impact worldwide?
Bill Cowher breaks down major matchups for the 2026 NFL season
