US hotel owners expected a World Cup boom – so far it hasn’t happened

As the World Cup approaches, cities like Kansas City, Houston, Miami, and New York are buzzing with advertisements and merchandise, yet hotel bookings in these host cities are surprisingly low. Despite expectations of a tourism boom, many hotels report fewer reservations compared to last year. Deidre Mathis, owner of Wanderstay Boutique Hotel in Houston, expressed confusion over the lack of bookings, attributing it to factors such as the political climate during Trump’s presidency, high living costs, and exorbitant ticket prices for matches. The American Hotel and Lodging Association (AHLA) found that 80% of hotels in host cities are experiencing lower demand than anticipated, with many describing the event as a “non-event.” Mathis hopes for a turnaround in the coming weeks and urges Fifa to lower ticket prices and expedite visa applications for fans. QUESTION: How might the unexpected low demand for hotel bookings during the World Cup impact local economies in host cities? 

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