Can ‘Applied Creativity’ be the next ‘Design Thinking?’

A recent report by Accenture Song reveals the key to the creative success of companies like Lego, Ikea, and Rivian. In a podcast episode from January 2025, OpenAI CEO Sam Altman emphasized that the most crucial skill in the AI era is the ability to ask creative questions. Similarly, Mustafa Suleyman, CEO of Microsoft AI, expressed his belief that creativity will remain vital despite concerns about AI. Autodesk CEO Andrew Anagnost also highlighted the need for individuals to become “creative orchestrators” to thrive in an AI-driven workplace. These insights underscore the importance of creativity as a valuable asset in the evolving landscape shaped by artificial intelligence. QUESTION: How might the emphasis on creativity in an AI-driven world influence the way students approach their education and future careers?