Crumbl, once America’s fastest-growing cookie chain, is now facing criticism for its new drink, the Crazy Cousins. This concoction, which combines a base like Sprite or Mountain Dew with Red Bull, strawberry purée, pineapple syrup, and coconut milk, contains a staggering 186 grams of sugar in its 32-ounce version. Wellness influencer Itay Shechter highlighted its sugar content, equating it to nearly half a pound or five cans of Coke, while physician Mark Hyman compared it to eating 19 Krispy Kreme donuts, suggesting it should be illegal. Despite the backlash, Crumbl continues to expand its offerings beyond cookies, venturing into increasingly sugary creations. The company’s bold moves raise questions about the limits of indulgence and the impact of such products on consumer health.
QUESTION: How might the trend of creating excessively sugary products influence consumer health and the food industry in the future?
Is Crumbl falling apart? Yes, it is
