The United States is experiencing a surge of excitement over the World Cup, with the recent match against Bosnia-Herzegovina setting a record as the most-watched soccer telecast in English-language history. Over 24.4 million viewers tuned in to watch the U.S. team secure a 2-0 victory in Santa Clara, California, advancing them to the round of 16 for the first time since 2002. This viewership surpassed the 2015 FIFA Women’s World Cup Final, which had 22.3 million viewers. In comparison, the most-watched Super Bowl in 2025 had an average of 127.7 million viewers. The Mexico-Ecuador game holds the record for the largest combined U.S. audience during the World Cup so far, with 29.3 million viewers.
QUESTION: How might the growing popularity of soccer in the United States influence the future of sports culture in the country?
