US-Belgium at World Cup is most-watched soccer telecast in US history at 30M viewers, Fox says

The U.S. soccer match against Belgium in the World Cup’s round of 16 became the most-watched soccer broadcast in U.S. history, according to Fox. The game, held in Seattle, saw Belgium win 4-1, advancing to the quarterfinals and eliminating the U.S., one of the tournament’s co-hosts. The broadcast attracted 30 million viewers, peaking at over 36.8 million between 9:15 and 9:30 p.m. Eastern Time. This surpassed the previous record set by the U.S.-Bosnia-Herzegovina game, which had 26.4 million viewers. This milestone highlights the growing popularity of soccer in the U.S. and its impact on sports culture. QUESTION: How might the increasing popularity of soccer in the U.S. influence the future of sports and entertainment in the country? 

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