On TikTok, a creator has gained attention by giving popular brands playful logo makeovers, focusing solely on altering their spelling. This creative twist is inspired by her mother’s Mexican accent, leading to humorous and endearing results. One of her most popular transformations is renaming Sprite as “Esprigh,” which has captured the imagination of TikTok users. The trend has become so popular that even Sprite has embraced its new moniker, showcasing the power of social media in influencing brand perception. This phenomenon highlights how cultural influences and personal experiences can creatively reshape familiar brands, making them more relatable and engaging to diverse audiences.
QUESTION: How might the playful reimagining of brand names on social media influence the way companies connect with younger, more diverse audiences?
Popeyes, DoorDash, Red Lobster: Why brands are begging to get the ‘Mexican mom’ treatment
