WNBA enjoys ‘hypergrowth’ under Engelbert amid strained relationship with players

Under Cathy Engelbert’s leadership, the WNBA has experienced significant growth, including a groundbreaking collective bargaining agreement that introduced million-dollar salaries for players. Despite financial successes, Engelbert’s relationship with players has been strained, with criticisms about her handling of social media issues. The league has achieved record media deals, ratings, and team valuations, and plans to expand to 18 teams by 2030. Engelbert’s efforts during the pandemic ensured a season with full player pay. Expansion fees have increased, with new teams like Golden State, Cleveland, Detroit, and Philadelphia joining the league. Engelbert’s tenure has been marked by both business achievements and challenges in player relations. QUESTION: How might the expansion of the WNBA to 18 teams by 2030 impact the future of women’s sports?