A decade ago, Away launched with a line of colorful, affordable suitcases that quickly became popular among millennials. These suitcases, known for their distinctive ridges, appealed to young travelers looking for stylish and practical luggage. Now, as those original customers have grown older and started families, Away is expanding its product line to cater to their children, specifically targeting tweens. This shift reflects the company’s strategy to evolve alongside its customer base, ensuring that it remains relevant as its audience’s needs change. By introducing bags designed for tweens, Away aims to capture a new generation of travelers, continuing its legacy of providing functional and fashionable travel solutions.
QUESTION: How might Away’s decision to create products for tweens influence the travel habits and brand loyalty of the next generation?
Why Away is betting on tweens as its next big customer base
