FIFA President Gianni Infantino attended a World Cup match in Mexico as FIFA announced a controversial plan to sell stakes in its tournaments to private investors. This move aims to raise up to $4.2 billion by creating a new company, FIFA Forward Enterprise, to manage commercial rights for the World Cup and other tournaments. FIFA plans to partner with Thrive Eternal, led by Joshua Kushner, and has hired J.P. Morgan as an adviser. Despite promising to share profits with its 211 member associations, the plan has faced criticism, particularly from UEFA, which sees it as a significant shift in football governance. Infantino emphasized the importance of using football’s commercial success to support global development.
QUESTION: How might selling stakes in the World Cup to private investors impact the future of international football?
FIFA has a new plan to raise billions of dollars: Selling stakes in the World Cup
