Apple is set to reveal its latest iPhones at the “Surprise and Shine” event today, marking the first major showcase under new CEO John Ternus. The event, held at Apple’s Cupertino headquarters, will be streamed online. A highlight is expected to be Apple’s first foldable iPhone, possibly named the iPhone Ultra, with a potential price of around $2,000. This launch is seen as a significant move for Apple, aiming to capitalize on its established customer base. Additionally, the iPhone 18 will be introduced, likely at a higher price due to a global memory chip shortage. Investors are also keen to learn about Apple’s artificial intelligence strategy, as the company seeks to catch up with competitors like Alphabet. This event is crucial for Ternus, as it will outline his vision for Apple’s future, following the successful tenure of former CEO Tim Cook.
QUESTION: How might the introduction of a foldable iPhone change the way people use smartphones in the future?
Here are the biggest announcements from today’s Apple event
