Apple has unveiled its most expensive iPhone yet, the foldable iPhone Duo, starting at £1,999. This marks the first major design change in nearly two decades and is a bold move by new CEO John Ternus, who succeeded Tim Cook. The iPhone Duo enters the foldable market, competing with established brands like Samsung and Huawei. Ternus claims the Duo offers a unique experience, unlike other foldables that feel like two phones combined. The device, which took eight years to develop, resembles a small iPad when unfolded and a wider iPhone when folded. Despite its innovative design, the Duo faces challenges, particularly in China, where Huawei dominates the foldable market. Analysts are divided on its potential success, comparing it to Apple’s Vision Pro headset and Apple Watch. Alongside the Duo, Apple also introduced the iPhone 18 Pro and 18 Pro Max, priced at $1,199 and $1,299, respectively.
QUESTION: How might the introduction of the foldable iPhone Duo influence future smartphone designs and consumer expectations?
Apple’s new boss starts with big gamble on £1,999 first folding iPhone
