Francesca Moody, a renowned theater producer, is known for discovering unique shows at the Edinburgh Fringe Festival, where over 4,200 productions were showcased this year. Moody, who played a crucial role in bringing “Fleabag” and “Baby Reindeer” to the festival before they became global hits, relies on her intuition rather than commercial strategies to choose projects. Her approach emphasizes personal taste and the “fizzy feeling” she gets when a project excites her. This instinctive method led her to support “Fleabag” when it was just a single-page monologue by Phoebe Waller-Bridge, highlighting Moody’s talent for recognizing potential in unconventional works.
QUESTION: How might trusting your instincts over conventional strategies lead to success in creative fields?
The producer of Fleabag and Baby Reindeer’s tip for finding a hit? Don’t look for one
