At the Fast Company Innovation Festival in New York, Adidas CEO Bjørn Gulden shared insights into the company’s recent resurgence, attributing its success to eliminating the “no-sayers” within the organization. This approach, he explained, was crucial in revitalizing the brand after a challenging period. By fostering a more positive and proactive environment, Adidas was able to overcome obstacles and regain its footing in the competitive sportswear market. Gulden’s leadership strategy emphasizes the importance of surrounding oneself with individuals who are open to innovation and change, which he believes is essential for any company aiming to thrive in today’s fast-paced business world.
QUESTION: How might removing negative influences from a team or organization impact its overall success and morale?
Adidas CEO Bjørn Gulden says this key strategy turned the company around
