Beginning today, a 14-year-old tradition celebrates the Negroni, a classic cocktail, at thousands of restaurants and bars. The Negroni is known for its distinctive bitterness, which comes from the Italian liqueur Campari. This characteristic bitterness is shared with the reality competition show “The Traitors,” where contestants experience a metaphorical sting as they are banished from a Scottish castle and eliminated from the game. Both the cocktail and the show highlight the theme of bitterness, whether through taste or the experience of betrayal and elimination. This celebration of the Negroni not only honors the cocktail’s unique flavor but also draws a parallel to the emotional intensity found in competitive reality TV.
QUESTION: How might the tradition of celebrating classic cocktails like the Negroni influence the way people appreciate and understand cultural and culinary history?
Why Alan Cumming and Campari want you to ‘stay bitter’ for Negroni Week
