Understand a job before you eliminate it—a guide to redesigning work in the age of AI

Ford’s recent experience highlights a common pitfall in implementing artificial intelligence: starting with a task list rather than understanding the role AI should play. Over the past three years, Ford has rehired about 350 experienced engineers, including some former employees, to address the shortcomings in its automated quality systems and AI inspection tools. The company’s vice president of vehicle hardware engineering acknowledged that they initially believed simply integrating AI and providing it with design requirements would suffice to ensure high-quality products. However, this approach proved inadequate, prompting the need for human expertise to identify and rectify the failure points that AI alone could not address. This situation underscores the importance of defining the purpose of AI in a role before its implementation to achieve desired outcomes. QUESTION: How might the integration of AI in industries like automotive manufacturing change the skills and roles required for future engineers? 

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