Taylor Swift is set to premiere her music video for “Patient Zero” at the MTV Video Music Awards this Sunday. A brief 13-second preview was shown on “CBS Mornings,” highlighting Swift’s excitement for the release. The single will be available on Friday, alongside a deluxe version of her album “The Life of a Showgirl: The Encore,” which includes four new songs. The music video features actors Colin Farrell and Dakota Johnson, with cinematography by Oscar winner Emmanuel Lubezki. At the VMAs, Swift will receive the inaugural Artist Director Honors, celebrating her contributions to music video storytelling. This accolade, along with her 11 nominations, positions her to become the most-awarded artist in the show’s history, surpassing Beyoncé. The VMAs will be broadcast on CBS and MTV, and available for streaming on Paramount+.
QUESTION: How do you think Taylor Swift’s recognition as an artist director might influence other musicians in their approach to creating music videos?
