Amazon wins global rights to stream Emmys in six-year deal

Amazon Prime Video has secured exclusive global streaming rights to the Emmy Awards for six years, starting in 2027. This marks the end of the Emmys’ long-standing presence on traditional US broadcast networks like ABC, CBS, Fox, and NBC. The ceremony will stream live for free worldwide each September, without requiring a Prime Video subscription. This shift reflects the growing trend of live events moving to digital platforms as viewing habits change. The Oscars are also set to stream on YouTube globally starting in 2029. The deal allows the Emmys to reach audiences in over 200 countries, highlighting the global nature of television today. Amazon’s move into live entertainment broadcasting follows its success with live sports, such as the NFL and NBA. This transition positions Amazon alongside Google, which will stream the Oscars on YouTube. The Emmys, first held in 1949, celebrate achievements in television and will now have a broader global reach through Amazon’s platform. QUESTION: How might the shift of major award shows to streaming platforms influence the way future generations consume entertainment?