Researchers tracked $80 million spent on AI-generated political ads for the midterms. Here’s what they found

In the 2026 U.S. midterm elections, political campaigns are increasingly using AI-generated advertisements on television and social media. These ads often do not disclose their use of artificial intelligence, whether they involve hyperrealistic deepfakes or more subtle digital enhancements. This marks a significant shift in political advertising, as AI technology becomes a regular tool for influencing voters. The lack of transparency about AI’s role in creating these ads raises concerns about the potential for misinformation and the ethical implications of using such technology in political campaigns. As AI continues to evolve, its impact on the political landscape and voter perception is becoming a critical issue. QUESTION: How might the use of undisclosed AI in political ads influence the way people perceive and trust political messages?