Journalists now have an AI reputation and PR is keeping track

In today’s digital age, the influence of artificial intelligence (AI) on brand reputation is significant, regardless of whether the coverage is positive or negative. Brands must pay attention to how often AI references them, as this can impact their visibility and relevance. The concept of an “AI score” might sound unfamiliar, but it represents how frequently AI systems mention a brand, which can be crucial for marketing strategies. This score can offer brands valuable insights into their public perception and help them adapt their strategies accordingly. As AI continues to evolve, its role in shaping brand narratives becomes increasingly important, presenting both challenges and opportunities for businesses to engage with their audiences more effectively. QUESTION: How might the increasing influence of AI on brand reputation change the way companies interact with their customers?