Apple’s HomeView is nearly a decade late. That might not matter

Apple has introduced the HomeView, a smart display priced at $299, entering a market dominated by Amazon and Google for nearly a decade. Announced on October 13, the HomeView aims to capture consumers’ interest with Apple’s signature sleek design and innovative engineering. Despite being late to the smart display scene—following Amazon’s Echo Show and Google’s Home Hub—Apple believes there is still a demand for screens in places like kitchens and bedrooms. The company is banking on its reputation for quality and design to make the HomeView a success, hoping to attract users who appreciate Apple’s aesthetic and functionality. QUESTION: How might Apple’s entry into the smart display market influence the way people use technology in their homes?