Amazon is using a new feature called About You to share insights about customers based on their shopping habits, browsing history, and interactions with Alexa. This feature reveals personal details, such as preferences for certain products or even family information. While this data can help provide better product recommendations, there are concerns about how it might be used, particularly in pricing strategies that could lead to personalized pricing. This means customers might be charged differently for the same product based on their purchasing history. Lindsay Owens, president of the Groundwork Collaborative, discusses these implications, highlighting the potential for companies to use consumer data in ways that might not always benefit the customer. The story raises questions about privacy and fairness in the digital marketplace.
QUESTION: How might the use of personal data by companies like Amazon impact your shopping experience and privacy in the future?
How personal data is being used to control what customers see and pay
