Judge wants new Bronx tradition: Sterling’s “Theee Yankees win!” before Sinatra song

Aaron Judge, a star player for the New York Yankees, hopes to establish a new tradition at Yankee Stadium by playing the late broadcaster John Sterling’s iconic victory call after each win. Sterling, who passed away at 87, was celebrated for his memorable calls during Yankees games from 1989 to 2024. Following a tribute to Sterling, Judge hit a home run and contributed significantly to the Yankees’ 12-1 victory over Baltimore. Yankees manager Aaron Boone and fans joined in honoring Sterling by echoing his famous call. Judge, who leads the league in home runs, has been improving his performance after a slow start this season. This story highlights the impact of Sterling’s legacy on the team and its fans, as well as Judge’s ongoing contributions to the Yankees’ success. QUESTION: How might the tradition of playing John Sterling’s call after Yankees victories influence the team’s culture and fan experience? 

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