In 2018, Cari Sekendur moved from New York City to Berlin to start her own web design and branding studio, Butter. Like many independent designers, she sought more creative freedom and independence than traditional employment offered. Sekendur embraced the entrepreneurial spirit, taking on roles beyond graphic design, such as marketing, client pitching, and team building. This shift reflects a broader trend among designers who are adapting to challenges like AI, lower rates, and economic uncertainty by crafting strategies that allow them to continue doing what they love. By diversifying their skills and responsibilities, these designers are finding ways to thrive in a changing industry landscape.
QUESTION: How might the rise of AI and economic uncertainty influence the career choices of future designers?
‘Almost everyone is having an existential crisis’: Designers share how they’re surviving an industry in constant flux
