Away, a popular luggage brand, has launched a new resale site offering returned and unsold inventory at discounts of up to 30%. During its initial two-week soft launch, the site saw 80% of its inventory sold. For instance, the aluminum carry-on, typically priced at $625, is now available for $436, while a medium navy suitcase, usually $345, can be purchased for $293. However, buyers should be aware that some items may have minor imperfections, such as scuffs or dents. This initiative provides an opportunity for consumers to purchase high-quality luggage at reduced prices, while also addressing the issue of unsold stock.
QUESTION: How might the availability of discounted, slightly imperfect products influence consumer attitudes towards purchasing new versus resale items?
Away is selling almost-new suitcases at a discount—and they’re going fast
